Over 540 enterprises produce high quality goods

Thursday, 2019-02-14 17:01:16
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The survey results show that supermarkets are the most preferred place for consumers when they choose to buy necessities, stationery and household goods.
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NDO – Products of 542 businesses were certified as ‘high quality Vietnamese goods’ as part of a 2019 nationwide survey conducted by the Business Association of High Quality Vietnamese Goods.

Results of the survey were announced at a conference in Ho Chi Minh on February 14.

The survey results show that supermarkets are the most preferred place for consumers when they choose to buy necessities, stationery and household goods. Next are grocery stores and convenience stores. Besides, the traditional market network has reduced its position in some items, but still dominates the fresh food industry.

Although the online channel is still at the bottom of the table, it still shows that the trend of online shopping is improving, especially garments, cosmetics, stationery, and electronics, mostly serving young consumer's demand.

According to the survey, locally-made goods gained the upper hand over the imported, winning the preference of up to 93 percent shoppers.
Chairwoman of the association Vu Kim Hanh said that 88 percent of the Vietnamese consumers are able to recognise logos of the Vietnamese high quality products and ISO or VietGAP labels. Nearly 99 percent agreed that they feel secure when using certified products.

As consumers are now smarter, they always consider food succulence, products’ good fabric and safety before putting them into the shopping trolleys. Particularly, goods with clear origins and made by renowned brands are prioritised while prices and promotions are old stories now as they are not attractive to most of the shoppers anymore.

In such context, experts said that domestic firms must be well prepared so that their products can gain the competitive edge over the imported, especially after various free trade agreements that Vietnam has joined take effect. Actually, many made-in-Vietnam goods lost their market share as they do not have any quality certification.

Through 23 years of conducting the survey, many businesses and brands have risen. Meanwhile, a lot of useful survey information has helped businesses to have a close look at a "market portrait" in the movement and the impact of the wave of technology generated from the fourth industrial revolution (Industry 4.0) in future.