Vietnam attends Asia’s largest coffee and tea fair

Friday, 2017-03-03 04:45:16
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NDO/VNA—As many as eight Vietnamese firms are showcasing their top-quality tea and coffee products at the Café Asia and International Coffee and Tea Expo—the largest of its kind in Asia, which opened in Singapore on March 2.

The three-day event brings together 150 café owners and managers, coffee and tea exporters and importers and distributors and suppliers of café-related machinery and equipment in a dynamic marketplace. They are displaying their products within an area of 5,000 square metres.

According to Nguyen Viet Chi, Trade Counsellor of the Vietnamese Embassy in Singapore, the fair is creating opportunities for domestic enterprises to introduce their products, as well as to meet with potential partners in the region.

Chi highlighted that such international fairs help Vietnamese businesses flesh out their product development by focusing on the protection of trademarks as well as the improvement of product quality and branding.

Vietnamese exporters need to pay heed to diversifying instant coffee products to suit consumers’ tastes and bring the export value up, President of the ASEAN Coffee Federation (ACF) Victor Mah said, adding that with a total population of more than 600 million people, ASEAN is a large coffee consumption market in the region.

Trung Nguyen, Hello 5 and Liberica Gold are among the Vietnamese exhibitors who have branched out their products to Singapore in the past several years. Others businesses sent brochures, catalogues and samples to introduce their brands at the event.

On the opening day, a line-up of foreign visitors and businesses expressed their interest in Vietnamese coffee.

The event is expected to welcome over 10,000 visitors.