Vietnam promotes tourism at world’s largest travel fair in Germany

Friday, 2017-03-10 06:16:42
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Vietnamese booth at the fair (Photo: VNA
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NDO/VNA – As many as 32 Vietnamese tourism businesses are participating in the International Tourism Exchange Berlin (ITB) 2017 in Germany, which is running from March 8 – 12.

The Vietnamese delegation is led by Ha Van Sieu, Deputy Director General of the Vietnam National Administration of Tourism.

Covering an area of 200m2, the Vietnamese promotional area features the beauty of Vietnamese nature, culture and people.

Vietnam’s tourism sector will organise press conferences and art performances at the Vietnam House to introduce destinations, unique tourism products and policies for tourism development.

Meetings between Vietnamese and international tourism companies will also take place during the event.

As the most important event of the world’s tourism industry, ITB Berlin 2017 attracts 10,000 tourism management agencies, businesses, hotels and resorts from 180 countries and territories.

It serves as a venue for international enterprises to share experience and look for partners as well as provides visitors with varied tourism information.

In 2016, the event drew 180,000 visitors, with contracts valued at more than EUR7 billion (US$7.4 billion).